WoW’s New "Prey" System: Blizzard Discovers Players Actually Enjoy a Little Danger
World of Warcraft: Midnight is introducing a feature called Prey, and it’s essentially a "wanted level" for those tired of mindless herb gathering. This opt-in system lets specific boss enemies stalk you across the open world, eventually forcing a 1v1 showdown.
Senior game designer Kim Flak recently admitted to being shocked by the feedback. While the dev team worried that random ambushes would feel like "unfair friction," players actually had the opposite reaction: They love being jumped.
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The End of "Zoning Out"
Modern MMO dailies often turn into a "slouch in your chair" routine. Prey aims to shatter that flow state. Instead of autopilot questing, you’re suddenly forced to scramble.
Skill Expression: It’s less about a "Hard Mode" slider and more about sudden-onset panic.
Tactical Shifting: You’ll find yourself mid-mob-pull suddenly wondering, "Wait, is my CC on cooldown? Do I have the right talents for a boss fight right now?"
Nightmare Mode: The "Don't Go AFK" Experience
Blizzard is keeping things fair—mostly. On lower tiers, the rules are predictable: you’ll only get jumped while already in combat. Standing by a flight master? You’re safe. Grabbing a pizza? No problem.
Nightmare Mode, however, throws the rulebook out the window.
"If you need to AFK, you're going to want to go to a rested area... because on Nightmare mode, going AFK might get you killed." — Kim Flak
If you sign up for the highest difficulty, the open world officially becomes a survival horror game.
Why Players Want the Smoke
The surprise factor turned out to be the "delight" of the testing phase. Even when an ambush led to a swift death because a player pulled too many mobs, the consensus was: "This is fun." It turns a chore-filled map into a dynamic hunt where you are both the hunter and the target.

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